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HARVARD BUSINESS REVIEW CASE STUDY - POSITIONING THE TATA NANO (A) Q.1) If you ar the market placeing head of Tata Nano how would you constitute managed the situation? Ans:- If I would cede been the marketing head of Tata Nano, then I would have considered the following points to manage the situation effectively : 1. Tata Nano is now slam to be the cheapest mannikin in India and displays excellent performance. This can be purchased from the organised used automobile markets all over India notwithstanding the possibilities of finding a second hand Tata Nano is less as it is still fresh and unexampled to the market. 2. Nano is thought to have randy the used railway car market in India, as nigh Indians may opt to buy a Nano rather than a used vehicle. The unexampled-car market is also being affected. Sales of new Maruti 800 cars, the second-cheapest car in India, dropped by 20% and used models by 30% immediately prior to the Nanos introduction. 3. Cater ing to the demands of Indian interior(prenominal) market, Tata Nano is launched as an inexpensive, rear-engined, four-passenger car that has created an exceptional buzz in the unhurt country. 4. To symbolise it as a modern peoples car and instanter in India, to piss Tata Nano cars available in three overthrow levels, to wit Tata Nano Std, Tata Nano CX and Tata Nano LX. 5.

The pricing varies according to the variants as wellspring the spare features that it comes with. The base variant of Tata Nano is priced in the range of Rs.1.2 lacs to Rs.1.3 lacs. CX model of Tata Nano is available in the price ran ge of Rs.1.5 lacs to Rs.1.6 lacs. On the di! fferent hand the price of LX model of Tata Nano ranges betwixt Rs.1.8 lacs and Rs.1.9 lacs property the target segment in mind. 6. Tata Nano has been launched in the Indian market with a unique selling proposition as the car of the people. This model may be the cheapest small car in the human race but one must non undermine the world class interior appearance it exhibits. 7. To make its positioning strong, I would make...If you want to get a climb essay, order it on our website: OrderCustomPaper.com

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