Defining Marketing

Marketing is more than promoting and selling a growth, the primary occupy or objective of market is to identify and forgather, or distance the changing need in effect(p)y of customers (DHM Solutions, 2006). In the following paper, I ordain beg off my personalized definition along with definitions from 2 different sources. establish on the definitions provided, I will explain the importance of merchandising in organization achiever. In addition, ternion examples of merchandising success stories will be covered and reviewed in support of the ideas listed. My personal definition of merchandising is that merchandising requires query and stats to focus on a particular audience or customer to crap the attention indispensable to make gross sales for products and serve. This can be accomplished through the use of advertising, mail-outs, and physical exertion of public relations (PR). However, this is only a portion of the marketing pie. Ultimately, marketing is needed to attain and convince potential customers to do business with the respective(prenominal) company. This can be done through creativity, planning, strategies and development. Investopedia.com marks marketing as the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by employ slogans, packaging design, celebrity endorsements and general media exposure. The four Ps of marketing are product, place, price and promotion, (Investopedia.com, 2006). ;Answers.com says that marketing pertains to the interactive bring that requires developing, pricing, placing, and promoting goods, ideas, or services in order to facilitate exchanges between customers and sellers to satisfy the needs and wants of consumers. Thus, at the very center of the marketing process is self-colored the needs and wants of cus tomers, (Answers.com, 2006). I think it is d! ifficult to define marketing in one... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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