Ideology The neutral and general working definition of political orientation is a system of beliefs and characteristics of a class or group, which constitutes their group consciousness. sometimes referred to by Marxists as a mistaken consciousness. Gramsci says this is open to foeman and interpretation. Marx also states that the ideas of the possessive class or group atomic number 18 promoted as universal joint but actually work against the interests of outclassed groups. (Power and resistance in media lecture) One of the key features of Marxist speculation is the materialist belief that kind life determines consciousness. According to this belief, ideological positions atomic number 18 related to class positions, and the superior ideology in hearty club is the ideology of the elite class. From this heap the fortune media imbue the dominant ideologies. The reasons being that those who own and control the media be in point the dominant groups. According to su pporters of Marxist political providence the mass media conceal the economic basis of class assay; ideology becomes the route through which struggle is obliterated or else than the billet of struggle (Curran scalawag 26) Louis Althusser, a French philosopher of Marxism rejects the spirit of false consciousness and believes that ideology is the medium through which we should view the world. (Curran page 24) The operation of ideology in mass media in the westward contributes to infrastructure of the capitalist system according to Althusser, the dominant ideology of a certain society i.e. capitalist pains continues the authorized mode of production within it and the economics of capitalism ar not questioned. This is because it is seen as common-sense or natural, and so it is out of the question to be free of ideologies. (Althusser, page 233) Media and ethnic industries such as TV, film, radio, magazines, music, newspapers and the Internet produce a theatrical of world so we can understand how the world is ! and wherefore it works. However the media are not...If you want to get a profuse essay, order it on our website: OrderCustomPaper.com
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