Netflix Essay -- Technology, DVD Rentals

Introduction beating-reed instrument Hastings (co-founded) founded Netflix in 1997. During this time, Netflix offered DVD rentals by mail. As Netflix went public in 2002, shortly a year later their subscription reached the one million memorialize (Netflix Management, 2011). Recently, Netflix is recognized as one of the 50 most innovative companies, be number eight for streaming itself into a $9 billion human dynamo (and crushing Blockbuster) with 20 million subscribers (fastcompany.com, 2011). This achiever shows how Netflix embraced a business turn up where their mission was to take the troublesome experience of everyday consumers and transform them into a business fortune. Below illustrates how Netflix rank in other categories. Number 1Number 2Number 3Number 4 picture palaceNetflixDouble NegativeReal DDreamworksVideoYouTubeTwitterNetflixFX net CompaniesTwitter GoogleZyngaNetflixLearning Team A will describes and evaluate Netflixs innovation strategy, the specific products off ered to their members, and the benefits that the company brings to its customers and employees. To begin, innovation goes beyond an invention. It captures the fortune for change, gainth, and foodstuff leadership that allows leaps within the industry in multiple ways (Pearce & Robinson, 2011, p. 376). merely stated on Merriam-Webster.com, innovation is the introduction to something impertinent a new idea, method, or deviceNetflixs Innovative OverviewThe outlook for Netflix has developed a trend of continuous growth with subscribers and providing products with a substantial cost reinforcement by distributing a wide variety of titles that appeal to different customer groups (Anthony, 2005). The success of Netflix was simply listening to consumers feedback regard... ...a remarkable opportunity to grow in the industry and lead as an innovative provider, Netflix has much opportunity to satisfy its customers and maintain their attention with their revolutionary business growth (Mar tala, 2009). Their success goes beyond their product. As stated, it is a combination of their culture of high proceeding drivers and fosters the freedom and responsibility mindset (Elliott, 2010). Because of their innovation and gradual entry into the market, Netflix has the competitory advantage to add layers of products for growth for years to come. Currently, Netflix has the competitive advantage to augment price and retain their current customer base. Even more beneficial, is the opportunity to attract additional subscribers with their new features. To end this, combining their products, price, culture, and strategic contrive makes Netflix innovative.