Carnival and Royal Caribbean Cruises Essay Example | Topics and Well Written Essays - 250 words

Carnival and Royal Caribbean Cruises - Essay Example With this, this essay will analyze the strategic position of Carnival Corporation and Royal Carribean Crruieses within the cruise industry. Royal Carribean International is the preferred cruise brand among celebrities because of its ability to understand the needs of their customers and aiming to perfect their craft. This cruise company strives to attract international clients through packages and options that range from cruise lengths, innovations of on-board dining and other activities for the vacationing guests (Colon, 2008). In essence, this international strategy applied by Royal Carribean required that the cruise company makes adjustments to some of their vessels so as to accommodate the features that the company sought to add as a way of attracting and retaining customers (United States Securities and Exchange Commission, 2012). In contrast, the Caribbean Cruises Ltd strategy of achieving strategic position is that of seeking mergers and buying of their rival companies as a way of commanding the market more. As a suggestion, the Carnival should adopt the strategic position applied by Royal Carribean Internation t hat also includes the differentiation strategy (Engle, 2011). The differentiation strategy requires that a company focuses on product diversification, brand promotion, and venturing into multiple markets as compared to focusing on mergers and acquisitions (Bhatia,